Cover
Female version
Male version
The project was a direct mail piece. The parameters of the work was 5x7, 4 color raster, full bleed, CMYK color setting. Some requirements for the project also include: all images had to be rotated and scaled in native software and brought in to InDesign at 100%. All raster images had to have a resolustion of 300. All vector images had to be at a resolustion of 300, ungrouped, and flattened. All colors had to be changed from spot color to process color with the pantone name held.
I choose to do this because I hope introduce the Lugu lake to American tourist male and female, hope they can come to see this beautiful lake.Lugu lake is famous for its legend and named for "mother lake", so I choose to use "mother lake" attract female and use legend to attract male.
All photos were taken by Polo Peng. The Chinese words was created in illustrator by Polo Peng.
I choose to do this because I hope introduce the Lugu lake to American tourist male and female, hope they can come to see this beautiful lake.Lugu lake is famous for its legend and named for "mother lake", so I choose to use "mother lake" attract female and use legend to attract male.
All photos were taken by Polo Peng. The Chinese words was created in illustrator by Polo Peng.
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